Sweet Lotus

Design a food-related brand system.

Instructor: Bryan Satalino

Media: InDesign, Photoshop, Illustrator, ProCreate

School: Tyler School of Art and Architecture, Temple University

Brand overview

This project explores the creation of an Asian-inspired café that blends traditional Asian flavors with modern pastries. I chose the lotus flower as the main visual motif because of its cultural significance and personal connection to my Vietnamese heritage. The soft pink and green tones of the lotus guided the color palette, shaping a brand identity that feels light, cheerful, and approachable. The result is a cutesy, inviting brand that celebrates warmth, culture, and joy.

Logo design: I wanted to create a “sweet” and cutesy look to the brand. The “o” in the logo is represented by a mochi donut, one of the products in the store.